Looks Legit is an online shop and apparel company founded by Justin, which features a curated collection of ephemeral goods comprised of bootleg records, “lot style” t-shirts, books, and other curiosities. The brand’s clothing designs often feature Justin’s signature illustration style with a nod to psychedelia and hippy culture that appear as if they could be found being sold by bootleggers outside of venues at concerts .Conceptually the designs are focused on where two opposing cultures intersect and attempting to exploit commonalities between the two through design and cultural references.